True North T-Shirt

Name: True North T-Shirt
SKU: 30449600665331302918
Availability: InStock

£19.50 GBP

~~£19.50 GBP~~ £19.50 GBP

Sale Sold out

Taxes included. Shipping calculated at checkout.

Color: Athletic Heather

Size S M L XL 2XL 3XL

Target gender Unisex

Size Guide

Size	Width	Length
S	18	28
M	20	29
L	22	30
XL	24	31
2XL	26	32
3XL	28	33
4XL	30	34
5XL	32	35

Size	Width	Length
S	46	71
M	51	74
L	56	76
XL	61	79
2XL	66	81
3XL	71	84
4XL	76	86
5XL	81	89

✂️

Tailored Retail Fit

🧵

142gsm Airlume Cotton

Always know where you're headed. A minimalist compass rose for people who move with purpose.

True North isn't a slogan tee — it's a considered piece of wearable art rooted in one of history's most enduring symbols. The geometric compass rose is rendered in clean line art with deliberate precision, designed to hold its own on the street or in a gallery.

This is what MOEBEER's Simple Art Tees are built for.

Made from 100% Airlume combed and ring-spun cotton at 4.2 oz/yd², this tee is cut to feel noticeably softer than standard jersey. The combing process removes short fibres and impurities, leaving a smoother, more refined finish that gets better with every wash.

Lightweight and breathable — without feeling thin.

The tailored fit is side-seamed to follow the body's natural lines — no boxy silhouettes, no shapeless drape. Shoulder taping adds structural integrity so the tee holds its form wash after wash.

It's the kind of detail that separates a well-made garment from everything else on the rack.

From clean White and classic Black Heather to the softer tones of Heather Mauve and Heather Aqua, the True North compass rose carries equally well across all eight colour options.

Whether you layer it, style it solo, or gift it — there's a version built for every wardrobe and every direction you're heading.

The compass rose is one of the oldest symbols in human culture — a mark of orientation, purpose, and the courage to move. The True North T-Shirt renders it in clean minimalist line art that wears quietly and carries weight. Part of MOEBEER's Simple Art range.

Cut from 100% Airlume combed and ring-spun cotton at 4.2 oz/yd² on a Bella+Canvas 3001 blank — tailored retail fit, side-seamed, shoulder-taped, ribbed knit collar. Available in multiple colourways.

At MOEBEER, we design wearable art for people who wear their story.

Fabric note: Solid colours are 100% Airlume combed ring-spun cotton. Athletic Heather is 90% cotton / 10% polyester. All other heather colours are 52% cotton / 48% polyester.

A print on a unisex tee, it is soft and tailored fit. This isn’t a stiff, heavy shirt; it is lightweight and breathable, designed for all-day comfort.

Solid colors are 100% Airlume Combed & Ring-Spun Cotton: The fabric is combed to remove impurities before spinning, resulting in a smoother surface and a softer feel against the skin compared to standard cotton.
Fabric blends: Ash and Heather Prism colors - 99% cotton, 1% polyester; Heather and Solid Blend colors - 52% cotton, 48% polyester; Athletic Heather and Black Heather - 90% cotton, 10% polyester.
Lightweight Fabric: Weighing in at 4.2 oz/yd² (142 g/m²), it offers excellent breathability, making it ideal for layering under hoodies or jackets.
Retail Fit: This t-shirt features a modern, slightly fitted cut that runs true to size and suits a variety of body types.

Construction Details Designed for durability and consistent wear, this t-shirt includes specific construction features to maintain its shape over time:

Side-Seamed Construction: Unlike cheaper tubular shirts, side seams provide structure and prevent the garment from twisting or losing its shape after washing.
Shoulder Taping: Twill tape covers the shoulder seams to stabilize the back of the garment and prevent stretching.
Ribbed Knit Collar: The collar is designed with elasticity to retain its shape and lay flat.

Machine Wash

Cold (max 30C or 90F)

Bleach

Non-chlorine bleach only as needed.

Drying

Tumble dry on low heat.

Ironing

Medium heat (steam or dry). Do not iron directly over the graphic.

Maintenance

Do not dryclean.

Size	Width	Length
S	18	28
M	20	29
L	22	30
XL	24	31
2XL	26	32
3XL	28	33
4XL	30	34
5XL	32	35

Size	Width	Length
S	46	71
M	51	74
L	56	76
XL	61	79
2XL	66	81
3XL	71	84
4XL	76	86
5XL	81	89

Before maps went digital and satellites replaced instinct, navigators used a compass rose to orient themselves against the world. Carved into stone, etched into charts, painted on the floors of ancient cathedrals — the compass rose was never just a tool. It was a declaration. It said: I know where I am. I know where I'm going. That kind of clarity has always been rare, and it's never gone out of style.

The True North design began with a single question: what does direction look like when you strip it down to its bones? No embellishment, no ornament — just the geometry of orientation. Cardinal markers N, S, E, W anchoring a rose built from precise, symmetrical line work. The result is a graphic that feels both ancient and contemporary — the kind of image that rewards a second look without demanding one.

At MOEBEER, the Simple Art Tees series exists to honour objects and symbols that carry meaning beyond their function. The compass rose belongs in that conversation. It's worn by people who move with intention — travellers, creatives, wanderers, or anyone who's ever had to find their own way and come out better for it. Wearing True North is a quiet statement about knowing yourself well enough to move forward.

This isn't a tee for people who follow the crowd. It's for the ones who set their own bearing.

Age restrictions: For adults
EU Warranty: 2 years (EU and Northern Ireland, per Directive 1999/44/EC)
Product: Bella+Canvas 3001
Country of origin: Honduras

In compliance with the General Product Safety Regulation (GPSR), HONSON VENTURES LIMITED acts as the EU responsible person for MOEBEER products placed on the EU market.

EU Representative:
HONSON VENTURES LIMITED
3 Gnaftis House, Flat 102, Mesa Geitonia, 4003, Limassol, Cyprus
gpsr@honsonventures.com

Care instructions: Machine wash cold (max 30°C), non-chlorine bleach as needed, tumble dry low heat, iron on medium heat (steam or dry), do not dry clean.